NacLab
Digital Resource Library
DELIVERABLES
Personas, User Journeys, Information Architecture, Wireframes, Interactive Protoype, Research Plan,
Test Report, Content Strategy
PROJECT
Research audience needs and redesign the “NacLab” website, to elevate it from a basic blog to become the go-to resource for field professionals.
ROLE
UX Researcher & Designer
Architecting a Robust Research Hub.
Presented with 5 different audiences, I worked with NAC to align on primary vs. secondary, while acknowledging that a solid framework with quality content will provide value for all users.
Multiple
Audiences
DESIGNER
I am looking for a project partner with expertise in elementary schools.
EDUCATION LEADER
I need to quickly find relevant, timely, and inspirational content to share with my staff.
Primary
Secondary
NAC EMPLOYEE
I am looking for the latest / greatest within my company and to advance my career.
CLASSROOM TEACHER
I am looking for kindergarten classroom specific articles and ideas.
POTENTIAL EMPLOYEE
I am looking to work for a firm that shares my values and allows me to make an impact.
High-Fidelity
Wireframes
Detailed wireframes were produced with enough fidelity for feedback and user testing but exclusion of color, imagery, and final content to avoid distraction.
Ideal State User
Journeys
I flushed out the client’s basic Personas into User Journeys to generate discussion and move towards internal alignment on the future vision.
I include preliminary strategy opportunities to demonstrate strategic thinking, get clients excited, and temperature check ideas for the new site.
Content
Strategy
The majority of the feedback from user testing resulted in content strategy recommendations.
User
Research
METHOD
Prototype Testing [Wireframes]
DATES
Nov 26th - Nov 27th 2018
STUDY DESIGN
Remote Moderated Video Calls
LENGTH
1 Hour
PARTICIPANTS
9
As an advocate for writing as a design skill, I believe UX and content integration should be seamless and have donned a content title myself a time or two.
Final
Design
Following wireframe revisions based on test results, I handed off the wireframes to the fantastic designer Vanessa Tippmann, for the final look and feel.
