A Deep Dive into a Centuries Old Japanese Maker.
Nagase
Global Web Strategy
INDUSTRY
B2B Conglomerate (Automotive, Beauty, Food, Electronics, etc.)
RESEARCH
Stakeholder Interviews / (60+ Hours) with Japanese Translators
AGENCY
Over 8 weeks we interviewed 3 key brands, 17 teams, and Global Management, to understand each division's offerings, processes, challenges, and global reach.
Stakeholder
Interviews
METHOD
Employee Interviews
DATES
June - August 2021
STUDY DESIGN
Remote Moderated Video Calls
DELIVERABLES
Competitive Analysis, Research Summary, URL Audit, Product Audit, Information Architecture
ROLE
UX Lead: Researcher & Strategist
A Collaborative
Summary
Data synthesis was the most challenging part of this project’s process. I created our templates and delegated segments to each team member who input their notes, which I compiled, rewrote, and formatted.
Through open communication and a collaborative spirt the team worked through differences, and utilized each of our strengths to deliver a powerful presentation that Nagase lauded as “the best work we have seen.”
