A Deep Dive into a Centuries Old Japanese Maker.
Nagase
Global Web Strategy

INDUSTRY
B2B Conglomerate (Automotive, Beauty, Food, Electronics, etc.)
RESEARCH
Stakeholder Interviews / (60+ Hours) with Japanese Translators
AGENCY
Stakeholder
Interviews
METHOD
Employee Interviews
DATES
June - August 2021
STUDY DESIGN
Remote Moderated Video Calls
Over 8 weeks we interviewed 3 key brands, 17 teams, and Global Management, to understand each division's offerings, processes, challenges, and global reach.
DELIVERABLES
Competitive Analysis, Research Summary, URL Audit, Product Audit, Information Architecture
ROLE
UX Lead: Researcher & Strategist

A Collaborative
Summary
Data synthesis was the most challenging part of this project’s process. I created our templates and delegated segments to each team member who input their notes, which I compiled, rewrote, and formatted.
Through open communication and a collaborative spirt the team worked through differences, and utilized each of our strengths to deliver a powerful presentation that Nagase lauded as “the best work we have seen.”
