AXA
Email Strategy & Design
INDUSTRY
B2B Conglomerate (Automotive, Beauty, Food, Electronics, etc.)
RESEARCH
Stakeholder Interviews / (XX Hours) with Japanese Translators
AGENCY
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During the kick-off meetings and stakeholder interviews, Zumiez did an excellent job of arming us with a wealth of information about the brand, their audience, and items they were looking for answers to. This helped us target key several questions before digging into the site.
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EARLY ACCUMULATOR
High earner and early investor who relies on professionals to increase plan confidence.
ADVANCED ACCUMULATOR
Middle aged, mid-career and is comfortable sacrificing today for greater retirement savings.
PRE-RETIREE
Close to retirement and values simplification, risk minimization and and the ability to leave a legacy.
Explore The
PROCESS
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NEXT >
Testing Taxonomy with Teenagers.
DELIVERABLES
Competitive Analysis, Interview Summary,
Business Writing, UX Strategy, Taxonomy
ROLE
User Researcher (Team), Workshop Facilitator,
UX Strategist, UX Designer